BMW Group was one of the first automobile manufacturers to establish an office in the Middle East, when it set up operations in Dubai in 1994.
The BMW Group Regional Office has been growing steadily with full-time staff who provide strategic and operational support to the 14 importers in 13 markets across the Middle East region. These support functions include sales, service, marketing, aftersales and PR.
Part of the operation is the focus on training. With the opening of a brand-new, state-of-the-art Training Centre in Dubai in February 2019, BMW Group set – as a first in the region – a key element to reinforce customer-centricity. The highly specialized staff at the Training Centre make sure the skills of customer-facing staff and technical teams are up to date and fully maximized.
The Middle East regional importers have invested heavily in recent years to assist in providing customers with luxury vehicles and motorcycles through dedicated sales and service facilities, and state-of-the-art showrooms – some of which have become architectural landmarks in the Middle East.
Since the office inauguration, the Regional Office has overseen countless successful product launches, which have contributed to the remarkable year-on-year sales growth in the region.
BMW Group is the world’s only multi-brand car manufacturer pursuing a clear-cut premium brand strategy that includes a portfolio consisting exclusively of premium brands; from the small car to the luxury segment. The Group is represented in the premium sectors with three strong, authentic brands; BMW, MINI and Rolls-Royce.