Classic Legends Private Limited was founded with a vision to reintroduce iconic motorcycle brands in India & International markets. The company currently boasts of an elaborate portfolio constituting Jawa, Yezdi & BSA marquee brands. It aims to bring to consumers a quintessential motorcycling lifestyle experience by co-creating exciting product and service offerings within its motorcycling ecosystem and bringing back renewed fervour into the retro classic motorcycle market.
Launched in 2018, Jawa was the first brand to be re-introduced as a part of the Classic Legends stable. Soon after the launch, the brand became the top searched motorcycle brand on Google with its inventory for 10 months sold out in the first month itself. Jawa is now an established motorcycling lifestyle brand, having iconic models like the Jawa, 42 & Perak in its portfolio.
The launch of Yezdi in 2022 introduced three distinct motorcycles models, purpose built to celebrate the spirit of fun, thrill & adventure. The combined product portfolio of Jawa & Yezdi brands, offers a full gamut of premium models, catering to entire motorcycling spectrum from urban city rides, off-roading to long distance touring.
With the unveil of BSA in December 2021 at the Motorcycle Live at NEC Birmingham, UK. Classic Legends has made its foray into international market, bringing back the iconic BSA Goldstar. The brand has currently been launched for the European market and has plans for global expansion.
The long-term road map of Classic Legends is to curate an entire ecosystem of lifestyle experiences for customers and community, leveraging on the best of its partner capabilities in design & engineering along with its global expertise to design lifestyle products that capture the DNA and ethos of retro motorcycling.
brands, motorcycles, lifestyle, motorcycling