The year 2000 did not just signify the end of a century, but also the end of things as they had been in the Indian automobile scene. The launch of Amaron batteries brought long-lasting power that added style and zoom to your drive.
Amara Raja Batteries Limited blazed a new trail when we launched the Amaron brand. We ushered in an era where batteries looked stunning, offered complete peace of mind with zero-maintenance and offered the longest warranty that the Indian market had ever seen. No wonder Amaron batteries changed the game.
Since the very beginning, we have stayed true to our promise – to deliver quality products and services that meet international standards; and this promise is something that you experience every time you crank your ignition key.
Amaron is among the most preferred brands in the automotive aftermarket segment in India. The brand has been registering healthy growth in all its segments, i.e. Passenger Vehicles, Three Wheelers, Two Wheelers, Commercial Vehicles, Farm Vehicles, and Home UPS/Inverters. These batteries reach the deep corners of India through an extensive sales and distribution network comprising 23 branches, 32 warehouses, 400 + Amaron Franchisees, 40,000+ Amaron Dealers and 2000+ Extensive Service hubs.
The aftermarket segment is growing at a brisk pace due to a strong preference for the Amaron brand. A complete product offering, expansion of channel, and customer-focused retail initiatives are also responsible for driving higher sales.