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Established in November 2012, Chery Jaguar Land Rover Automotive Co., Ltd. is a 50:50 independent joint venture formed between Chinese auto manufacturer Chery Automobile Co., Ltd. and UK auto manufacturer Jaguar Land Rover. It is the country’s first Sino-British premium automotive joint venture.
To be the leading premium automotive company in China, providing aspirational customer experience, Chery Jaguar Land Rover has not only established a world-class manufacturing plant and an engine plant, but also comprehensive and independent automobile production ability, supported by the strengths of its superior operations management system. Chery Jaguar Land Rover is devoted to delivering its promise of providing China market with world-class quality product and service.
Chery Jaguar Land Rover has released five car models, Range Rover Evoque, Land Rover Discovery Sport, Jaguar XFL, Jaguar XEL and Jaguar E-PACE, and will further bring more Jaguar and Land Rover models as well as a joint venture brand in the product pipeline.