NEXA is Maruti Suzuki’s premium sales channel. It marks the first initiative by an automobile company to go beyond selling cars and create a differentiated retail experience for its discerning customers. Launched in 2015, NEXA’s philosophy Create.Inspire. drives its endeavor to create inspiring experiences through its premium cars, innovative technologies and lifestyle experiences.
Today, NEXA has a diverse range of premium cars that caters to every taste. The S-Cross was its debutant offering, which now has over one lakh customers. It was followed by the bold premium-hatchback, Baleno, the leader in its segment with over 7 lakh sales. Next came the tough Ignis, which marked NEXA’s entry into the compact urban SUV segment. NEXA then welcomed the Ciaz into its family, offering sophistication to the aspirational and evolving customer. The most recent addition is the XL6, which has struck the right chord with customers, offering the style and comfort they seek.
Beyond it showrooms, NEXA has created an exclusive world for those who value the finer things in life. Through its properties – NEXA Music, NEXA Lifestyle and NEXA Journeys, it offers premium and inspiring experiences, and in the process has evolved into a lifestyle brand.
In just a period of 5 years, NEXA’s customer base has grown to over 1.1 million. It is the third-largest automobile channel in India, in terms of sales, and has a network of over 370 showrooms across more than 200 cities.
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