Daihatsu was established in Osaka, Japan, in 1907. Entering its 100th anniversary, Daihatsu has created a new philosophy motivated by a new era, that is:
1. to be a global brand loved around the world
2. to become a corporate group with confidence & pride by challenging innovative automobile manufacturing at the forefront of our era.
Daihatsu’s new slogan, “Innovation for tomorrow” has become a driving force for its employees to always stay innovative in order to survive and lead in the globalization era that is ever-changing meanwhile fulfilling the needs of its consumers worldwide.
This new slogan reflects and presents the philosophies and vision of Daihatsu Group, as well as the basic principles of the corporate social responsibility (CSR) along with its global strategic plans in the next century to come.