W Motors

Founded in 2012, W Motors is the first manufacturer of high-performance luxury sports cars in the Middle East. Based in Dubai, the company is fully integrated with activities ranging from Automotive Design, Research & Development to Engineering and Manufacturing, as well as Automotive Consultancy within its Special Projects Division.

Led by Founder and CEO Ralph R. Debbas, W Motors creates some of the most exclusive and technologically advanced vehicles on the market today in partnership with leading automotive engineering and manufacturing companies around the globe. The company also established a strategic alliance with sister-company ICONIQ Motors based in China in 2016 with the goal of developing an all-new design identity to address the industry’s present day sustainable and forward-thinking needs.

The first Hypercar created by W Motors was the iconic Lykan HyperSport, which catapulted the company to international stardom when it took centre stage as hero car in Universal Studios’​ Furious 7. The all-new Fenyr SuperSport is the latest model to be launched by the company, a limited edition with a production run of only 110 cars including 10 “Fenyr SuperSport Launch Editions”.

In line with W Motors’ strategy to expand and strengthen its presence both in the Middle East and internationally, the company will commence Phase One of the development of its production facility in Dubai, with the project set to be completed in 2020. The state-of-the-art facility will accommodate the production of W Motors’ current and future models including electric and autonomous vehicles, in line with Dubai’s vision of becoming the “world’s smartest city”.

Company’s Keywords:

automotive, luxury goods, automotive design, design, development consulting